The Nine Day Course. Day 7 Linking.A strong Link Strategy is key to your success with the Search Engines. It was said for such a long time that Content was King, meaning that your written content was the most important part of any component on your web site. I still believe this to be true and always will be. Information is the stable datum of the internet. That is in fact free information and this is what your content gives the searcher. It then became rumoured that community was now the new King. With techniques like Google Bombing seeing George Bush in The White House at No.1 just because a load of web sites across the globe grouped together to place a link labelled “Total Failure” pointing to the official White House web site, we saw it locked in at No.1 for this search across the globe. Today we still see remnants of what became known as the Google Bomb on this say key term. So the power of community is highly recognised and to have a large amount of web sites pointing at your web site with the particular keyword embedded in the link is very powerful. But again, Google and other search engines have also become much cleverer and there are certain key components that they are looking to rate you by as well as penalise you for. So take the right steps with your linking campaign. What is a link? Encarta Dictionary gives a basic definition as: A connection: something that ties, connects, or relates two or more things. In this case, that something is any part of your web page or any words on your page that when clicked on will go to another web page or web site. Most importantly, that part or group of words on somebody else’s web site that is pointing back to you. This is an example of how you want this code to be embedded onto another’s page. Let’s say that you are trying to get recognised by the search engines for your web site that you have written about demolition. And you want to be on page 1 when people type in “demoliting buildings”. The first thing that you will need is for the owner of another web site to place the following link code on their web site complete with description: demolishing buildings The art of demolishing buildings is something not to be taken on by the faint hearted. But with the correct demolition techniques, you will be able to take down anything from a Long Island dump to the Empire State Building and get paid for it. Note that the name of this link is “demolishing buildings” and that this keyword is also used in the description “Once Only”. Just in the way that we place our keywords into the content, but not too much, then this is the same way with your link description. More that one keywords in you description is frowned upon.You are welcome to copy this same code and place your own keyword within it:
So how do I get other people to place my Link on their web site? Excellent question and this was the first question that I myself pondered over. But then I also found out that I need to ensure that the web sites that have my link placed on them are already well recognised by Google and then that these web sites are also relevant to mine in that they have similar content. With these problems looking to me like a long process of contacting web owners and waiting for replies, I left my first campaign on the back burner when I could have at that early stage got rolling if I would have just known these simple basics. How to I know if Google ranks these other websites highly? This is called Page Rank or PR. If you type “Page Rank” into Google you will find a list of good quality sites that will tell you what your page rank is as well as the PR of any other site on the net. So this simple check takes you one step closer. For my water site I was always looking for high PR sites that have keywords like “water” and “drink” and the like within their content. OK! So now do I just check for all the highly ranked web site and email them and wait for their reply? You can, but this is the long way to go about it. This is where I introduce you to a Link Broker. And don’t worry, you can get it rolling for free or for a very excellent service and a very small fee to the broker, you can gain a high quality list of sites highly ranked by Google that are willing to place your link on their web site. For the highest quality Link Program though, you will have to be a member of Site Build It! I recommend you get started right away. Hold on! There is another alternative and I will be placing a neat little video up shortly to show you the inside of the members area and how easy it is to get a large amount of high PR sites placing your link on their pages. So for now, go in and get a free membership. www.linkmarket.com This video will take you through the whole procedure:Link Strategy Video! Within seconds you will have your first link requests. Just check them over in one of the PR Rankers to ensure that they are good enough to be placing your high quality link on their page. And, Oh Yeh! You will have to make a page on you web site to place their links on in return. This is what we call “Link Exchange”.Note: Linking is a vital part of a powerful web site. But it is not a replacement for good content. I suggest you write about twenty five good content pages up on your site before you even begin a link campaign. See you tomorrow. Warmly, Mike King Become a Member of Site Build It today and be first cab off the rank for a power linking campaign designed to go hand in hand with quality hosting.
Author of The Nine Day Course. Helping you to build a power internet business following your dreams and purposes. I used the techniques of the nine day course to build by own water business. I am sharing this with you here so that you can build a strong online business and change your life.
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