Day 6 of The Nine Day Course.Writing Your Site!
You are now the author of your online business. It may be a bit daunting that you will have to write so many web pages or articles as they are also known, but once you get rolling, it will just flow. Of course the first step is to decide on the theme and content of you home page, for all of the other pages are going to revolve around this. It is important at this stage just to get your basic ideas out on this page. Something like: “The basics of demolition have never before been covered in such detail. With standards across the globe varying to such a large degree, it is time to bring together all technicians and contractors so that we can have safe and effective standards in place for all to use. Throughout the documents, articles and tutorials of this web site, you are going to find that there are ……” and you are away. You can and will come back to this home page refining it and redefining it. It is your home page and the quality of it will evolve as your site evolves and as you yourself as the author become more knowledgeable and gain more confidence in expressing what it is that you do so well. People will follow you and see that you too are growing through the development of this site. One big, big tip. If you find that you are getting this sad and sorrowful thing called “Writer’s Block!” Just recognise it for what it is. Time to look outwards once again. Take a walk, look at the things around you and recognise that you are probably worried about what people may think about you. On the internet, what can any such unqualified, self acclaimed critic possibly do? Click away from you page. Great! Goodbye. Even if they decide to write “bad things” about you, realise that they are in fact generating interest towards your site. The exact opposite of what they are trying to achieve. Our Two Interested Parties! There are two parties here that we have to take into consideration. These are our visitors who are going to be highly interested I what you have to tell them and number two, the Search Engines. The hundreds and thousands of people are just going to love what you have to tell them day after day. And as you get rolling, you start to see on you web site statistics, return visits. In fact probably about half of your traffic will be people return to finish articles that they have begun or coming back as they now value you as a reliable source. The Search Engines are another matter though. They are in fact nothing more that a robot who looks at your site as nothing more than pile of words in what ever order they find them. But, I am going to let you in on a little secret. The Search Engines are trying to match reality. Every single evolutionary step of this Search Engine Development Industry is dedicated in finding what is real to a human being. So there you are. You are already one step ahead of the Search Engines as they are trying to match you. For this reason, keep doing what you are doing. No need to try any little tricks to try and attract their attention. They will find you. There are only two real basic components that the Search Engines do need to see in place for them to grant you importance and in fact know what you are talking about. These are: 1. Your content in relation to the keywords that people are searching on. And 2. Links. Links from other web sites that are pointing back at you, naming you as the expert in the field and are in fact casting a vote for you of which the Search Engines listen to and regard very highly. One above I will take you through right now in simple to understand terms. Two we are going to cover in the following day. And once again, don’t worry! I will show you how to get links that are pointing back to you from very highly ranked site. Sites that Google themselves name as being a highly ranked page. It is as easy as filling you shopping trolley with what ever food you choose in the supermarket in fact. Something I will have to try one day. One trolley filled up with whatever you like. Now is the time to give your first article or web page a go. Let say that we are now going to write a page on “demolishing bridges”. When people type this keyword into Google, we want to be on page 1. And eventually, at the top of the page. So these are the basic steps you need to take when writing this article. The keyword “demolishing bridges” has to be included in the Title of the page, the Description, the Page Heading and will have to be seem at various, but not too often, stages within the content of your page. For this keyword you will have an article that looks like this: Page Title and Tag to be seen by the Search Engines: Title: Demolishing Bridges Made Easy. Description: These techniques used for demolishing bridges will ensure that you have a safe and effective project. With the fundamentals of demolition in place and a correct procedure to follow, you will be at the top of your game in taking down bridges. Page Header: Demolishing Bridges Made Easy! (This can be the same as the page title that will be seen in the searches, but can be different. It must contain the keyword.) Content: The content will need to contain the keyword, but please be careful not to include it too much. Only once in the first 500 characters and then at a few random locations throughout your article. Google and the other search engines will be able to pick this up. But if you pack your article with the keyword hoping to draw attention, then the opposite is going to occur. You will in fact be bounced and end up somewhere on page 99 for you attempt to try and trick the Search Engines. They are not forgiving, they are machines. The length of article that you are looking for is just something like the size of an article in a magazine. You know, about the length of the latest Britney drama I Who Magazine, except for the fact that you will be writing about truth. I hope. OK! There is now a mighty step that you will have to take ad make a decision on. How to I get my web pages up onto the internet and how to I organise all of that layout with Titles, Description, Headings, etc, and know that this is how I am supposed to do it? If you are a Newby, please take the step of developing your first web page through the SBI System with Ken Evoy. You will save yourself years of study and heartache and will have you home page up with a clean and professional site in probably less than a week. And for Web Page Experts, with the SBI System you are able to use all of you web design expertise but with SBI you will achieve results like you have never before imagined with traffic flooding to your sites. Go to Ken Evoy Video! and take the next step. I will see you tomorrow with the basics on Building a Strong Linking Program.
Warmly, Mike King |
